Dear P-Ro, Thank you once again for participating in this interview. The year of 2025 was definitely a great year for you. 12 Albums in 12 months is something to be proud of. Your consistency, drive and performance shows, if you work hard, the world is yours. Questions & Answers: 01 Releasing one album per month for a year is a monumental, almost athletic creative feat. What was the core philosophy or personal need that drove this marathon? Was it to break a habit, prove something, or simply because the music was overflowing? -It was actually a little bit of all those, and wanting to challenge myself with a goal and try to get better at being organized. The list of projects I made in December looks different than what I ended up doing. If I wasn't dedicated to monthly drops, I probably wouldn't have made 4-5 of the ones I did. It's great to have a team that's like-minded and can dive in with me when I need them and make great, fun music together and share it with th...
The Core Problem: The Illusion of Support vs. Real Financial Impact Many fans believe that streaming a song, watching a music video, or following an artist on social media is "support." While this is valuable for visibility, it provides almost no direct income, especially for artists without major label backing. The Streaming Chasm: It's well-known that streaming payouts are meager. An artist might need hundreds of thousands of streams just to earn a modest monthly rent. For underground rappers without playlist placements or algorithmic favor, this is an insurmountable hurdle. The "Exposure" Fallacy: Many shows, especially for opening acts or in competitive markets, are "pay-to-play" or offer minimal guarantees. Playing for "exposure" doesn't pay bills. So, if streaming and low-tier shows don't cut it, how can fans genuinely support rappers, especially underground ones? Let's break it down by impact. Tier 1: The Lifeblood ...